I JUST WANT
IT TO WORK!

A Guide to Understanding Digital
Marketing and Social Media for Frustrated
Business Owners, Managers and Marketers

KEVIN SPITERI

Business owner

Are you a business owner, manager or marketer that
is responsible for digital marketing and social media?

YES! This sounds like me, please tell me more.
Business owner

Hmm, I'm not quite sure. I'll keep reading.

Are you frustrated with your marketing, digital and
social media efforts to date? Are you unsure what the
best strategies are to implement?

I'm VERY frustrated, and would love to know more!
Business owner

Well, I'm a pretty patient person and I don't get frustrated too easily.

Business owner 2

Are you considering employing an in-house
resource or engaging an agency? Are you
unsure where to begin or even what questions to ask?

Yes, I have literally been looking into taking the next step!
Business owner

Possibly, still on the fence a bit...


Meet Kevin Spiteri

was the age I started my first business and where my entrepreneurial journey began - Car stereo Installations. Working from my parents garage I would promise potential clients that I would match the retailer's prices by 50% - the joy of no overheads! It quickly evolved into a partnership, where I began doing customised work and "sub-contracting" my father to build the components.

years later, I began a career in engineering. Not too long after, I was given the opportunity to present at tradeshows in order to encourage students to undertake careers in engineering, This is where my love of Marketing began.

qualifications and 14 years later, I obtained a number of undergraduate and postgraduate qualifications in business and marketing, finishing my studies with a Masters in Business Administration (MBA).

years of employed business experience working for both small businesses and multi-national corporations in various marketing, business and management capacities.

years of total business, marketing, consulting and management experience. Working both client side and agency side.

businesses I have a stake in; helping to grow and leverage my own and my teams marketing, digital and social media expertise.

Meet Kevin Spiteri

I JUST WANT IT TO WORK!

A GUIDE TO UNDERSTANDING DIGITAL MARKETING AND SOCIAL MEDIA
FOR FRUSTRATED BUSINESS OWNERS, MANAGERS & MARKETERS.

Marketing, Digital and Social Media master, Kevin Spiteri covers in detail:

  • The universal language and purpose of marketing principles when determining digital and social media strategies.
  • The most common digital and social media problems for businesses.
  • How to establish digital and social strategies, that are aligned to your target audience.
  • Understanding the importance of setting objectives such as brand awareness, lead generation, engagement, building a community, traffic, and more.
  • How to budget and to calculate return on investment.
  • The steps involved in developing a successful campaign.

If digital marketing and social
media make your head spin,
this is the book for you.

Book Cover
Business owner 2

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